Profit Margin Calculator

Using a calculator

Would you like to calculate your gross margin, net profit, and profit percentage? Our profit margin calculator can help you determine these figures based on your mark up percentage, gross profit, cost or revenue, selling price, and item. It's a straightforward and effective way to analyze your business performance.

Gross Margin Formula

Revenue: It represents the total income or sales generated from a particular activity, product or service.

Margin: Margin is a percentage value that represents the profit margin or portion of revenue that contributes to covering costs and generating profit. It is usually expressed as a percentage of revenue.

Cost: It refers to the cost or expenditure incurred in producing or providing goods or services.

Profit: Profit is the financial gain that a business or individual earns after deducting expenses from revenue. It represents the positive difference between total revenue and total cost. In simple words, profit is when all expenses are subtracted from income.

types of profit that businesses can consider, such as gross profit, operating profit, and net profit. Gross profit is the difference between revenue and cost of goods sold (COGS).

Understand the formula of gross margin percentage in detail

gross margin = 100 × profit / revenue

(if expressed as a percentage). Then the profit equation becomes

If we talk about expressing gross margin as a percentage, it means that gross margin will be expressed as a number out of 100. For example, if the gross margin is 0.25, it would be expressed as 25%. can be expressed as it is equal to 25 out of 100.

Now, let's discuss the profit equation. It is determined by subtracting the cost from the revenue. In simple words:

Profit Equation: Profit = Revenue - Cost

By subtracting costs (expenses incurred to make or provide a product or service) from revenue (income generated from selling products or services), we can determine profit, which is the amount left after covering all expenses. represents. ,

There is also an alternate formula for this

Margin Equation: margin = 100 × (revenue - cost) / revenue

Now you have understood the profit margin and its formula as well as how it is created, so now let us understand the formula of revenue.

Revenue Equation: revenue = 100 × profit / margin

The formula mentioned above is the revenue formula, by which you can calculate your margin, revenue, profit and also calculate how much you have to pay for which item.

Through this formula, you can calculate the cost on the basis of revenue and margin percentage and also determine the cost of business transaction or operation.

Costs Equation: costs = revenue - (margin × revenue / 100)

How to Calculate Profit Margin, Guide, Examples

Using this Margin Calculator you can calculate Profit Margin, Gross Profit, Gross Profit Margin, Net Profit and more in few steps within seconds

Step-1: Calculate your COGS (Cost of Goods Sold). Let's say it's $40.

Step-2: Determine your revenue (the selling price of the goods). For example, let's assume it's $60.

Step-3: Compute the gross profit by subtracting the COGS from the revenue: $60 - $40 = $20.

Step-4: Divide the gross profit by the revenue: $20 / $60 = 0.3333 (rounded to four decimal places).

Step-5: Express the result as a percentage: 0.3333 * 100 = 33.33% (rounded to two decimal places).

Step-6: This is how you calculate the profit margin. Alternatively, you can utilize our gross margin calculator.

As you can see, the margin is a simple percentage calculation. However, unlike markup, it is based on revenue rather than the cost of goods sold (COGS).

Margin vs markup

There is a slight difference between gross margin and markup which is very important. Profit is the ratio of profit to selling price and profit is the ratio of the purchase price (purchase price means the cost of goods sold). Usually, profit is also known as markup or margin. If we work with raw numbers, not percentages, it is interesting. Most people prefer to construct markup and some people prefer to construct gross margin. We feel that markup is more intuitive. But the number of people using both margin calculator and markup calculator is very high, due to which they were discovered, we give you examples of markup and margin.

Markup example: For example, if a product costs $50 and you apply a 100% markup, the selling price would be $100. In this case, the markup is 100% of the cost price.

Margin example: For example, if a product costs $50 to make and is sold for $100, the margin would be 50%. This means there is a profit of 50% of the selling price.


Welcome to Margin Calculator FAQ! Here you will find answers to frequently asked questions about Margin, Gross, Net Profit, Profit Margin, Markup and how they work.

What's the difference between gross and net profit margin?

Gross profit margin only considers cost of goods sold, while net profit margin includes all expenses such as operating costs, taxes and interest. Gross profit margin is your profit divided by revenue. All rent, wages, taxes etc. are subtracted from the revenue to get the net profit margin.

Can profit margin be too high?

Yes, it is possible! but it happens in some situation. Profit margin is generally seen as a positive sign of the company. Extremely high profit margin can raise concerns and can have negative effects. Here are some reasons why profit margins may be considered too high.

Lack of competitiveness

Limited market share

Negative customer perception

Regulatory scrutiny

What is margin in sales?

Your sales margin for the percentage difference between the selling price of a product or service and the cost incurred to bring that product or service to market. It is a per-unit measure that considers various costs such as discounts, materials, manufacturing expenses, employee salaries, rent and other related expenses. Sales margin clearly focuses on the profitability of each unit sold, providing insight into the efficiency and effectiveness of the sales process. By analyzing sales margin, businesses can evaluate the profitability of individual products or services and make informed decisions to optimize pricing, cost management, and overall profitability.

How do I calculate a 20% profit margin?

To calculate a 20% profit margin, you can use the following formula: Profit Margin = (Profit / Revenue) * 100

Let's say your income is $100. Here's how you can calculate the selling price to get a 20% profit margin

  • Convert the profit margin percentage to decimal form: 20% = 0.20.
  • Subtract the profit margin decimal from 1: 1 - 0.20 = 0.80.
  • Divide the original price by the result obtained in step 2: $100 / 0.80 = $125.

If you want a 20% profit margin, you should charge a selling price of $125 for the product or service

How do I calculate markup from margin?

Calculate markup from margin with this formula. Markup = (Margin / (1 - Margin))

If you have a margin of 0.25 (25% expressed as a decimal). Here's How You Can Calculate Markup

  1. Divide the margin percentage by 100: 25% / 100 = 0.25.
  2. Subtract the margin decimal from 1: 1 - 0.25 = 0.75.
  3. Divide the margin decimal by the result obtained in step 2: 0.25 / 0.75 = 0.3333 (approximately).
  4. Subtract 1 from the result obtained in step 3: 0.3333 - 1 = -0.6667 (approximately).

The markup expressed as a decimal is approximately -0.6667. If you want the markup as a percentage, you can multiply the decimal by 100. In this case, the markup would be around -66.67%.

What is a good margin?

Some people ask what is a good margin, the simple answer is that there is no definite answer, but it depends on your business and to have a good margin you should never have a negative gross or net profit margin. Refers to a satisfactory level of profit or financial performance in a business. Generally, 5% margin is considered poor, 10% margin is considered acceptable, and 20% margin is considered good. However, there is no fixed definition of a good margin for a new business, so it is important to assess the standards of your industry and be prepared for low margins. For small businesses, employees often constitute a significant expense.

How do I calculate a 30% margin?

To calculate a 30% margin

  • Convert 30% to a decimal by dividing 30 by 100, which gives you 0.3.
  • Subtract 0.3 from 1, resulting in 0.7.
  • Divide the cost of the item by 0.7.
  • The resulting number will be the price at which you need to sell the item to achieve a 30% profit margin.

How do I calculate a 10% margin?

Calculate a 10% margin, you can follow these steps

  • Convert 10% to a decimal by dividing 10 by 100, which gives you 0.1.
  • Subtract 0.1 from 1, resulting in 0.9.
  • Divide the cost of your item by 0.9.
  • The resulting number will be your sale price if you want to achieve a 10% profit margin.
  • How do I calculate margin in Excel?

    You have to follow these steps to calculate margin in excel

    1. Input the cost of goods sold in one cell (e.g., A1).
    2. Input the revenue from the product in another cell (e.g., B1).
    3. Calculate the profit by subtracting the cost from the revenue. In an empty cell, enter the formula "=B1-A1" (e.g., C1), and label it as "profit".
    4. Divide the profit by the revenue and multiply the result by 100 to get the margin. In another empty cell, enter the formula "=(C1/B1)*100" (e.g., D1), and label it as "margin".
    5. Right-click on the final cell (D1), select "Format Cells".
    6. In the Format Cells box, under the Number tab, choose "Percentage" and specify the desired number of decimal places.
    7. Click "OK" to apply the formatting.

    Are margin and profit the same?

    As you know both measure the business but never margin and profit can be same and all margin metrics are given in values so have to deal with relative change which will prove to be good compared to those items which are performing differently. Profit clearly refers to currency and therefore provides a more objective context and is good for comparing day to day operations